By LUNA COURTOIS x INDIA PYZEL
In May 2013, in a trailer at rocky point, a swimwear line was dreamt up by two 15 year old girls India Pyzel and Luna Courtois - with two parts- Directive and Creative. Months later samples came in, the suits were named, and the label "Benoa Swimwear" was born. The line was simple, eight pieces, all black. Years later, we have grown to colors, prints, and more pieces.
Since birth we have been surrounded by the beach culture of the North Shore. As we get older, we get to watch the bikini trends change, now we are becoming part of that change, trying to lead in designs where function and fashion meet. Ever since we can remember, we have wanted to make our own swimwear line; cutting out paper bikinis and coloring them in.
But it has become a lot more than the two 15 year old girls that started it. As we get older we get a better idea of both what we want, and what everyone else wants. We decided to come up with a line that is comfortable, simple, function-able and fun while still affordable. Our suits are made to make you feel as comfortable and beautiful as you are. Benoa works because of you, visiting the site to read this, buying suits, keeping our dream alive. Thank you for inspiring us to keep chasing our dreams.
OUR MISSION is to create a line of swimwear FOR, OF AND TO: WOMEN WHO INSPIRE US - We are the women who decide to take control of our happiness- our life- our experiences- the women who decide that they want something and deal with the blood, sweat, and tears to get it.
Women who don’t let people tell us no and aren’t afraid to put things on the line. We aren't afraid to be vulnerable, soft, strong, knowledgeable. We know that life gets wild and there's lots out of our control, but we deal with the consequences of our choices.
We are women who are confident in who we are, our decisions, our words, our flaws, and our perfections. We are willing to recognize when we are wrong, when to apologize and when we are right and stand by what we feel. Women of Benoa know what we want, know that we want a suit that meets our needs, know that we are strong, beautiful, smart and adventurous. We know when to push our limits and when to call it quits.
We are women who work hard for what we have, the suits, the plane tickets, the adventures. We are present and appreciative, we are supportive and loving, building each other up, even when it’s easier to tear each other down. We are mothers, sisters, friends, lovers, adventurers. We are okay on our own, but better together. Women ready for anything.
xx Team Benoa
Luna & Indie